Hi, I'm Nur Afni.
Digital Marketing Strategist, Marketplace Growth Specialist, and AI Product Builder.
I help businesses grow through digital marketing, marketplace strategy, AI-powered workflows, and digital product development. My work combines business thinking, marketing execution, and technology to create practical solutions that deliver measurable impact.
Numbers That Matter
Real outcomes from real work — across marketplaces, campaigns, products, and businesses.
My Journey
From law school to digital marketing to building AI products — a non-linear path shaped by curiosity and execution.
Law Graduate
Graduated with a law degree, building a foundation in structured thinking, document analysis, and professional communication.
Content Strategist
Moved into digital content, developing brand voice, social media content systems, and content calendars for growing businesses.
Jr Social Media Specialist
Helped grow brand awareness by creating strategic content, managing social media campaigns, and tracking performance metrics.
Digital Marketing Manager
Took ownership of end-to-end marketplace operations across Shopee, TikTok Shop, Tokopedia, and Lazada — managing listings, campaigns, and GMV growth.
Independent Consultant
Now working independently — helping businesses grow through consulting, marketing execution, digital product development, and AI enablement.
What I Do
Four practice areas that span strategy, execution, product development, and education.
Industries
I have worked across diverse industries, applying the same rigorous thinking and execution-first mindset.
Consumer Electronics
Marketplace growth and product launch campaigns for tech hardware brands.
Beauty & Lifestyle
End-to-end e-commerce management and social content for lifestyle brands.
Education
Social media strategy and content systems for Islamic education platforms.
Retail & E-Commerce
Multi-channel marketplace strategy, promotions, and GMV growth.
Internal Operations
SOP design, dashboard builds, and workflow automation for operations teams.
AI Products
Designing and building AI-powered tools for marketing, styling, and knowledge management.
Digital Toolkit
The platforms, AI tools, and systems I use to build campaigns, analyze data, manage marketplaces, and create digital products.
Featured Projects
How I Approach Every Project
I enjoy solving complex business problems through thoughtful strategy, data-driven marketing, and practical digital solutions. Whether optimizing marketplace performance, building internal systems, or experimenting with AI-powered products, my goal is always the same: create solutions that are useful, scalable, and designed around real user needs.
Currently Building
Beyond Work
A few things that shape how I think and what I care about.
Law Graduate
AI Enthusiast
Lifelong Learner
Coffee & Deep Work
Product Design Explorer
Systems Thinker
Let's Build Something Meaningful Together
Whether you're looking to grow your business, improve your digital operations, develop an AI-powered product, or simply exchange ideas, I'd love to hear from you.