Nur Afni
Digital Marketing Specialist · Jakarta, Indonesia
I'm a Digital Marketing Specialist with 3+ years of experience helping consumer, tech, and education brands grow across social media, paid ads, and marketplace platforms.
My work sits at the intersection of strategy and execution — I don't just plan campaigns, I run them end-to-end, optimize in real time, and report on what actually matters: revenue, ROAS, and sustainable growth.
Based in Jakarta, I've worked across Shopee, TikTok Shop, Tokopedia, Lazada, Meta Ads, and TikTok Ads — managing budgets up to Rp500M+ and campaigns that have driven Rp286M in a single season.
Core Skills
Strategy
Social & Content
Paid Ads
E-Commerce
KOL & Affiliate
Experience
Nov 2023 – Present
Digital Marketing Specialist
PT Ecotech Teknologi
- Grew marketplace revenue from Rp95.7M to Rp180.4M within 4 months
- Generated Rp286M sales during major campaign periods
- Improved TikTok Ads ROAS from 2.28 to 11.05 through campaign restructuring
- Achieved peak ROAS of 96.2 via voucher campaigns
- Managed budgets in the Rp100–500M range across Meta Ads, TikTok Ads, and marketplace campaigns
- Led QCY HT15 & C30 product launch generating Rp91.8M on day one, 576 orders
- Managed affiliate campaigns: 200 orders, Rp36.2M GMV, 14.7 ROAS
- Achieved +19.37% conversion growth for QCY, +35.29% for Choetech
- Meta CPAS ROAS up to 24, GMV Rp26.9M
Jul 2023 – Jan 2024
Social Media Strategist (Jr. Officer)
Digital Krew
- Grew @islamcendekia.id from 6.7K to 17K followers in 4 months (+189%)
- Generated 2M+ engagement through short-form content strategy
- Increased engagement rate +81.3%, impressions +62.9%
- Managed content planning and reporting for 3 brands
May 2023 – Jul 2023
Social Media Planner Intern
Tukangtulis.co (PT Hendrawan Media Artha)
- Created content calendars and platform-specific strategies for Instagram and TikTok
- Conducted trend research and monitored campaign performance
Education & Certifications
Bachelor of Constitutional Law
UIN Syarif Hidayatullah Jakarta
2017–2022 · GPA 3.45/4.00
Digital Marketing for Beginners
MySkill Academy
2023
Copywriting & Advertising
CKI Center
2022