QCY Indonesia Marketplace Product Launch
6 Month Multi Channel E-Commerce Growth & Brand Activation
Executed integrated campaigns across Shopee, Tokopedia, TikTok Shop, TikTok LIVE, affiliate marketing, social media, and paid advertising to drive marketplace growth and product visibility.
Campaign Period: April – September 2025
Project Overview
Campaign Duration
6 Months
Platforms
Shopee, Tokopedia, TikTok Shop
Channels
Social Media, Affiliate, LIVE, Ads
Role
Digital Marketing & E-Commerce Specialist
Channel Performance Report
Campaign Performance Breakdown
Total Sales (Apr-Sep)
Rp595.61M
Rp3.25M/day avg
Total Orders
2,356
12.9/day avg
Peak Month (Aug)
Rp114.04M
+7.7% vs Jul
Total Buyers
2,117
+5.7% vs Apr
Monthly Performance Graph
Showing: Monthly sales revenue for Shopee
QCY Official Store — Shopee Analytics
Store performance covering sales, advertising, and livestream growth on Shopee.
April 2025
Campaign Launch & Initial Growth
Overall Performance Summary
Total contribution across all platforms and campaigns (Apr-Sep 2025)
Shopee
2,356
Total Orders
Rp595.61M
Total Revenue (Apr-Sep)
TikTok Shop
217
Total Orders
Rp55.23M
Total Revenue (Jun-Sep)
Tokopedia
547
Total Orders
Rp120.84M
Total Revenue (Jun-Sep)
Total Revenue
Rp837.29M
Total Orders
3,120+
Campaign Duration
6 Months
My Responsibilities
Campaign Strategy
Marketplace Management
Product Launch Planning
Promotional Calendar
TikTok LIVE Support
Social Media Planning
Marketplace Optimization
Creative Asset Design
Performance Reporting
Campaign Timeline
Campaign Kickoff - HT15 & C30
May 2025
Launched integrated campaign for QCY HT15 & C30 products across Shopee, with Rp91.8M launch day revenue and 250+ orders through combined paid ads, flash sales, vouchers, and affiliate strategy.
Multi-Platform Expansion
June 2025
7.7 Flash Sale Campaign
July 2025
Performance Optimization & Scaling
August 2025
Seasonal Campaign & Consolidation
September 2025
Shopee Growth Analysis
Shopee Performance
TikTok Shop Performance
Marketplace Execution
Shopee
- •Paid Ads: Rp4.2M/Month spend, 2,3522 orders, Rp49M GMV (ROI 10.6x)
- •Livestreaming: Rp402K spend, 53 sessions, Rp15M GMV (ROI 37.3x)
- •Flash Sales: Rp360K spend, 7 events, Rp2.5M GMV (ROI 7x)
- •Vouchers: Rp788K spend, 222 activations, Rp75.8M GMV (ROI 3,120+)
- •Affiliate: Rp2.4M spend, 139 partners, Rp36.2M GMV (ROI 14.7x)
TikTok Shop
- •June 2025: Rp13.02M revenue, 45 orders, 44 customers (Platform Entry)
- •July 2025: Rp11.52M revenue, 43 orders, 42 customers (-11.5% MoM)
- •August 2025: Rp18.56M revenue, 62 orders, 62 customers (+61.1% recovery)
- •September 2025: Rp18.02M revenue, 67 orders, 66 customers (Sustained Growth)
- •Total Period: Rp61.12M gross revenue, +137.29% vs previous period
Tokopedia
- •June 2025: Rp20.06M revenue, 71 orders, 70 customers (Platform Entry)
- •July 2025: Rp26.37M revenue, 92 orders, 91 customers (+31.4% MoM)
- •August 2025: Rp40.00M revenue, 112 orders, 111 customers (+51.7% growth)
- •September 2025: Rp34.40M revenue, 107 orders, 107 customers (Stable)
- •Total Period: Rp120.84M gross revenue, +363.83% vs previous period
Key Learnings
Integrated Commerce
Combining marketplace, content, affiliate and paid media improves conversion and maximizes reach across channels.
Consistent Activation
Monthly strategic campaigns build sustainable growth momentum and maintain customer engagement.
Multi-Channel Execution
Cross-platform activation increases visibility, drives redundancy in traffic, and maximizes revenue potential.
Rp91.8M Launch Day Revenue Through Integrated Digital Marketing
Executed multi-channel campaign across Shopee, TikTok Shop, and Tokopedia combining paid ads, affiliate marketing, voucher campaigns, and livestream commerce for maximum launch-day impact.