Digital Marketing Specialist & Marketplace Growth Expert
Digital Marketing Specialist with 3+ years scaling revenue across Shopee, TikTok Shop, Lazada, and Tokopedia. I design marketplace growth strategies, manage multi-million rupiah ad budgets, and drive sustainable business results through data-driven campaigns.
Proven Track Record
Real metrics from marketplace campaigns and digital projects — verified across multiple brands and channels.
What I Bring to the Table
Managed marketplace campaigns across Shopee, TikTok Shop, Lazada, and Tokopedia with budgets up to Rp500M
Achieved 31x revenue growth (Rp24M → Rp1.2B) through integrated paid ads, affiliate, and marketplace strategy
Optimized ad performance from 2.28 ROAS to 11.05 ROAS through data-driven campaign restructuring
Generated Rp286M+ in peak campaign periods through coordinated multi-channel paid ads, vouchers, and affiliate programs
Managed 50+ influencer and affiliate partnerships generating 139 orders and Rp36.2M in GMV
Collaborated with product, warehouse, and finance teams to align growth strategies with profitability targets
Professional Experience
Digital Marketing Specialist
PT Ecotech Teknologi
Managing digital campaigns for QCY, Choetech, and Priskila across social media, paid ads, and marketplace platforms.
Increased marketplace revenue from Rp95.7M to Rp180.4M within 4 months through integrated campaign strategy
Generated Rp286M in peak sales through paid ads, voucher, affiliate, and promotional campaigns
Managed campaign budgets of Rp100–500M across Meta Ads, TikTok Ads, affiliate, and marketplace channels
Achieved ROAS up to 16.2 through voucher campaigns, 24 through Meta CPAS, and 14.7 through affiliate programs
Improved TikTok Ads performance from 2.28 ROAS to 11.05 ROAS through optimization and budget reallocation
Social Media Strategist (Jr. Officer)
Digital Krew
Grew social media presence and managed content planning for multiple brands on Instagram and TikTok.
Grew Instagram followers from 6.7K to 17K within 4 months (+189% growth)
Increased engagement rate by +81.3% and impressions by +62.9%
Generated over 2M engagement through social media campaigns and short-form content
Managed content planning and performance reporting across 3 brands
Social Media Planner Intern
Tukangtulis.co (PT Hendrawan Media Artha)
Created content strategies and managed social media planning for client accounts.
Created content calendars and platform-specific social media strategies
Conducted trend research and monitored campaign performance
Built foundation for content-driven digital marketing approaches
Core Competencies
Digital Marketing Strategy
Performance Marketing
E-Commerce & Marketplace
Social Media Marketing
Campaign Management
Tools & Platforms
Proficient across industry-standard and emerging platforms
Paid Ads & Analytics
Marketplace Platforms
Content & Creative
Reporting & Collaboration
Affiliate & Marketplace
Education & Certifications
Education
Bachelor of Constitutional Law
Legal Studies
University: UIN Syarif Hidayatullah Jakarta
Year: Graduated 2022
GPA: 3.45 / 4.0
Professional Certifications
Digital Marketing for Beginners
MySkill Academy • 2023
Copywriting & Advertising
CKI Center • 2022
Languages
Indonesian
NativeEnglish
FluentFeatured Case Studies
Selected projects showcasing strategic impact and measurable business outcomes
Interested in Discussing Opportunities?
Let's connect and explore how I can contribute to your team or organization.