E-Commerce Growth Journey
Priskila — Beauty & Perfumery Products
Brands: Casablanca, Bellagio, Regazza, Camellia, Marie Jose, Excello
Progress Period: September 2024 – May 2026
+3,989%
Total Revenue Growth
28,795
Peak Monthly Orders
4.68%
Best Conversion Rate
Sep 24 - Jun 26
Progress Duration
Revenue Growth Over Time
Monthly revenue progression from Rp24M to Rp1.2B
Monthly Orders
Order volume growth from 482 to 27,393
Conversion Rate
Conversion optimization from 2.06% to 4.64%
Priskila — Shopee Analytics
Actual Seller Center data showing the growth journey, month by month.
September 2024
Rp24.03M
Growth Strategy Breakdown
How promotional improvements drove consistent revenue growth
Sep - Dec 2024
Initial setup and market testing. Started from Rp24M baseline, quickly doubled revenue through aggressive marketplace optimization and promotional campaigns.
Key Actions
Revenue grew from Rp24M to Rp64.5M (+168%)
Jan - Jun 2025
After year-end dip, implemented refined promotional strategies. Focused on conversion rate improvement and cost-efficient advertising.
Key Actions
Conversion rate improved from 2.84% to 3.91%
Jul - Oct 2025
Breakthrough period with aggressive scaling. Increased ad spend with proven ROAS, expanded to more marketplace features including livestream commerce.
Key Actions
Revenue jumped from Rp96M to Rp346M (+260%)
Nov 2025 - Apr 2026
Sustained high-volume operations with continuous optimization. Ramadhan and holiday campaigns drove record-breaking numbers.
Key Actions
Reached Rp1.2B monthly revenue (31x from start)
Campaign Summary
Rp1.2B
Peak Monthly Revenue
21.6K
Peak Monthly Orders
+125%
Conversion Improvement
31x
Total Revenue Multiple
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