E-Commerce Growth Journey
Priskila — Beauty & Perfumery Products
Brands: Casablanca, Bellagio, Regazza, Camellia, Marie Jose, Excello
31x
Revenue Growth
Rp24M → Rp982M
Monthly Revenue
20 Months
Progress Period
+3,065%
Total Revenue Growth
27,393
Peak Monthly Orders
4.68%
Best Conversion Rate
Sep 24 - May 26
Progress Duration
Revenue Growth Over Time
Monthly revenue progression from Rp24M to Rp982M
Monthly Orders
Order volume growth from 482 to 27,393
Conversion Rate
Conversion optimization from 2.06% to 4.64%
Monthly Progress Screenshots
Actual Shopee Seller Center data showing the growth journey
September 2024
Rp24.03M
Growth Strategy Breakdown
How promotional improvements drove consistent revenue growth
Sep - Dec 2024
Initial setup and market testing. Started from Rp24M baseline, quickly doubled revenue through aggressive marketplace optimization and promotional campaigns.
Key Actions
Revenue grew from Rp24M to Rp64.5M (+168%)
Jan - Jun 2025
After year-end dip, implemented refined promotional strategies. Focused on conversion rate improvement and cost-efficient advertising.
Key Actions
Conversion rate improved from 2.84% to 3.91%
Jul - Oct 2025
Breakthrough period with aggressive scaling. Increased ad spend with proven ROAS, expanded to more marketplace features including livestream commerce.
Key Actions
Revenue jumped from Rp96M to Rp346M (+260%)
Nov 2025 - Apr 2026
Sustained high-volume operations with continuous optimization. Ramadhan and holiday campaigns drove record-breaking numbers.
Key Actions
Reached Rp760M monthly revenue (31x from start)
Campaign Summary
Rp760M
Peak Monthly Revenue
21.6K
Peak Monthly Orders
+125%
Conversion Improvement
31x
Total Revenue Multiple
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