The Lab
What happens when a marketer gets curious and refuses to stop at "that's not my job"? This. A personal space where ideas become real things — tools, products, and websites built out of genuine curiosity and a habit of figuring things out.
How I Actually Build These
I'm not a developer. But I've learned that curiosity + the right tools can take you surprisingly far. Here's the honest breakdown of how I go from "what if this existed?" to something you can actually click on.
ChatGPT
Where it starts — brainstorming, researching, and mapping out what the thing should actually do
Claude
Thinking partner for shaping the idea, writing clearer briefs, and figuring out what I actually want to build
Figma AI
Exploring how it could look before committing to anything — fast, low-stakes visual thinking
V0
Where the idea becomes a real, clickable thing — no coding background required
Lovable
Turning prompts into full working web apps — my go-to when I want something that actually runs, not just looks good
UseAi
Sketching out UI concepts fast — great for when the idea is clear in my head but I need to get it on screen quickly
Stitch
Pulling together design pieces and experimenting with how different elements can work together in one place
Things I've Built
Each one started as a problem I noticed, a gap I wanted to fill, or just a question I couldn't stop thinking about.
Excel Template Bank
Started because I kept making the same spreadsheets over and over. Now it's a proper library of ready-to-use templates for business ops, finance, and project tracking.
WorkflowOS
Built out of frustration with messy group projects. A structured workspace where tasks actually get done — with checkpoints, approvals, and clear roles.
ArtChy
A passion project born from late-night Wikipedia rabbit holes. A digital space that connects artworks, artists, and the stories behind them.
FlowOp warehouse manager
FlowOps unifies packing, scanning, returns and reporting in a single workspace built for e-commerce brands, marketplace sellers and warehouse teams.
PUSTAKARA
Temukan. Pahami. Navigasi Hukum Indonesia. Akses peraturan perundang-undangan, putusan pengadilan, dan referensi hukum terpercaya dalam satu platform.
Learning Platform
What if learning something new online didn't feel like a chore? Exploring what a genuinely enjoyable course platform could look like.
Modules You Can Download
Guides I've put together along the way — free to grab as a PDF or PowerPoint, whichever you'll actually use.
Digital Marketing 101
Understanding how a business earns attention, customers, and sales in the digital era.
Marketing In Kpop Ep 1
What if... K-Pop is actually one of the best marketing case studies?
Social Ads Crash Course
The basics of running paid social campaigns that find an audience before they burn the budget.
Email Marketing Fundamentals
Building lists, writing subject lines people open, and setting up flows that work while you sleep.
What's Coming Next
Ideas living rent-free in my head. Some are half-sketched, some are just a question I haven't answered yet.
Mobile App Prototype
What would this feel like on a phone? Exploring the same ideas in a smaller, more personal format.
AI Assistant Interface
Designing a smarter, warmer way to interact with AI — less robotic, more like talking to someone useful.
Data Visualization Suite
Because numbers don't tell stories on their own. Building tools that make data actually make sense.
E-Commerce Toolkit
A practical suite of tools for marketplace sellers — built from years of managing shops firsthand.
Got an idea you can't stop thinking about?
So do I — constantly. If you want to collaborate, need a fresh perspective, or just want to talk through something, I'm always up for it.