Case Study
Islam Cendekia
Social Media Strategy & Content Operations
Joined as an intern and quickly transitioned into a Junior Social Media Specialist. Managed content development, publishing strategy, analytics, and intern supervision across Instagram and TikTok.
KEY RESULTS
Sep 20 – Dec 18, 2023 · Last 90 days of management
Reels Interactions
89,594
+933% vs prev. period
Likes
53,212
Saves
23,723
Shares
12,463
The Impact
Grew reach to 984,160 accounts with 1,073,118 impressions — 980K of which were non-followers, showing strong organic discovery.
Drove 89,643 content interactions (+924%) with Reels alone generating 23,723 saves and 12,463 shares.
Profile visits reached 6,879 (+445%) with 34 external link taps (+385%), converting content views into real audience interest.
TOP PERFORMING CONTENT
Top Reels by reach & engagement. The #1 reel alone hit 2.2M views and 53K likes — consistently outperforming across Instagram & TikTok.
Kesuksesan mereka bukan hanya hasil kerja keras, tetapi juga hasil dari hubungan yang kuat dengan spiritualitas dan keyakinan mereka.
Doa yang mengalun dari hati, harapkan hidangan dari langit sebagai kebahagiaan dan hari raya bagi semua.
Rezeki datangnya dari Allah, maka mintalah pada Allah sang maha pemberi rezeki.
Percaya dan yakinlah bahwa Allah akan memberikan kemudahan jalan pada setiap hambanya yang senantiasa berserah diri hanya kepada-Nya.
Kenikmatan dalam beribadah bisa kita dapatkan jika kita memantapkan diri untuk beristiqomah.
Penipuan dan penyamaran tidak akan pernah berhasil tersembunyi dari Allah. Taatlah kepada Allah, karena Dia Maha Mengetahui segala sesuatu.
Meskipun pekerjaan dan status sosial bisa terlihat sepele, namun ketidakpedulian terhadap kualitas ibadah bisa membawa konsekuensi besar di akhirat.
MY ROLE & RESPONSIBILITIES
Content Development
Developed content from briefs: researched verses, translations, references, and curated trending audio.
Content Strategy
Planned and executed short-form content strategy focused on Islamic education and reminders.
Publishing & Optimization
Determined best posting times, wrote captions, and implemented 4-3-2 hashtag framework.
Analytics & Reporting
Monitored performance daily, weekly, monthly and delivered actionable insights.
MY APPROACH
Research
Trends, references, audience insights
Develop
Script, translation, caption, hashtag
Audio & Trend
Find suitable audio (TikTok / IG)
Design Brief
Brief to designer for visual
Publish
Schedule & publish at best time
HASHTAG FRAMEWORK (4-3-2)
(Spesifik Konten)
(Theme Konten)
(Brand / Account)
Meningkatkan jangkauan tanpa mengorbankan relevansi.
MENTORSHIP & LEADERSHIP
Mentored and supervised a 5-member Kampus Merdeka team for 6 weeks (Oct–Nov 2023).
Like a mini team lead experience!
TOOLS & RESOURCES
ChatGPT
Google Trends
TikTok Creative Center
Auris AI
Copy.ai
Pake.ai
Google Sheets
Google Docs
Google Drive
WHAT MY LEADER SAID
Afni is a great and motivated person. selama berada di Digitalkrew, Afni adalah orang bisa belajar dengan cepat dan menjalankan pekerjaannya dengan baik. banyak dampak positif dan kontribusi yang sudah diberikan terutama untuk media sosial Digitalkrew yang menjadi tanggung jawabnya.
Kak Fadhlan
CEO & Senior Social Media
Digital Krew
KEY TAKEAWAY
I helped scale an Islamic education media account organically through content strategy, data-driven decisions, and team collaboration.